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Author Learning Center
Приєднався 28 січ 2011
The Author Learning Center has everything writers needs - from writing tips to marketing tools to an online support network - to reach their writing, publishing and marketing goals.
Drawing from the experience and resources of Author Solutions, LLC - the world's leading indie book publisher - the Author Learning Center offers a unique combination of resources through a single source.
Features include:
• Online writing tools and innovative education resources to help you polish your work
• A social community of peers, which could include professional authors, to provide feedback and support
• Industry expertise from a leader in book publishing and marketing
The people behind the Author Learning Center are part of the world's largest indie book publisher, so we're uniquely qualified to help new authors reach their writing, publishing and marketing goals.
Drawing from the experience and resources of Author Solutions, LLC - the world's leading indie book publisher - the Author Learning Center offers a unique combination of resources through a single source.
Features include:
• Online writing tools and innovative education resources to help you polish your work
• A social community of peers, which could include professional authors, to provide feedback and support
• Industry expertise from a leader in book publishing and marketing
The people behind the Author Learning Center are part of the world's largest indie book publisher, so we're uniquely qualified to help new authors reach their writing, publishing and marketing goals.
Key Components of a Digital Author Platform
Many authors hear they need to have a "platform" to reach readers and sell books, but few fully understand what this means. An author platform includes all of the ways you are communicating with potential readers. Per W Publishing Group Vice President of Marketing Caren Wolfe, there are three main components when building your author platform online: 1) your social media, 2) an email newsletter, and 3) your website. Wolfe believes the email newsletter is the most important to establish and maintain because this is your "owned following", meaning you have complete control over the content and what is seen and when. The key is converting followers from your social media pages to sign up for your email newsletter. The final component, the author website, is the central hub for driving traffic to and for monitoring user engagement with features such as a blog.
Find us online!
Website: www.authorlearningcenter.com/
Facebook: AuthorLearningCenter
Twitter: authorlearning
Find us online!
Website: www.authorlearningcenter.com/
Facebook: AuthorLearningCenter
Twitter: authorlearning
Переглядів: 63
Відео
The Importance of a Lead Magnet in Building an Email Newsletter Mailing List
Переглядів 355 місяців тому
Email marketing continues to be one of the best ways for authors to grow their readership. Building an email list can take time and effort and per Caren Wolfe, Vice President of Marketing with W Publishing Group, one of the best ways to get potential readers to sign up to your email list is to offer what's called a "lead magnet". By definition, a lead magnet is a free item or service that is gi...
The Importance of Messaging and Consistency With an Author Newsletter
Переглядів 295 місяців тому
As Vice President of Marketing with W Publishing Group, a commercial nonfiction imprint of Thomas Nelson, Caren Wolfe sees how important content and consistency are when it comes to email marketing for authors. Per Wolfe, the key messages authors need to share in their email newsletters include allowing your followers to connect with your book before it even launches. You want to share just eno...
The Benefits of Supporting Other Authors and Building an Author Network
Переглядів 265 місяців тому
Writing and publishing a book can be a long, challenging journey, but it's important to know you don't have to travel alone. Caren Wolfe, Vice President of Marketing with W Publishing Group, a commercial nonfiction imprint of Thomas Nelson, encourages her author clients to network with other authors and support the work of others. This is a great way to build a valuable tribe of individuals wit...
What Authors Need to Know About Inbound vs Outbound Marketing
Переглядів 175 місяців тому
The most effective book marketing plans include promotional efforts through many different channels including online media, traditional media, paid advertising, in-person events, social media, and more. In the world of marketing, there are "inbound"" efforts and "outbound"" efforts. Per W Publishing Group Vice President of Marketing Caren Wolfe, inbound marketing initiatives for authors are whe...
Tips for Authors on Transitioning from a Personal to Professional Social Media Presence
Переглядів 295 місяців тому
Many authors have a personal presence on social media before they publish a book. For some, that personal presence is enough even after they publish, per Caren Wolfe, Vice President of Marketing with W Publishing Group. For others, a professional presence may become more necessary if they want to use social media for promotional content or advertising. On Facebook, for example, Wolfe says autho...
How Authors Can Reach Their Audience in the Christian Book Market
Переглядів 525 місяців тому
Caren Wolfe, Vice President of Marketing with W Publishing Group, a commercial nonfiction imprint of Thomas Nelson, works with many authors of Christian and faith-based books who desire to have their messages and stories reach their target readers. A key channel she encourages Christian authors to explore is the 350K churches in the United States, covering all denominations. When her team has a...
How W Publishing Group Assists Authors with Marketing Their Book
Переглядів 395 місяців тому
One of the advantages of getting a book contract with a larger traditional publishing house is the assistance the staff can provide to the author including distribution, publicity, marketing, and sales. As a Senior Marketing Manager with W Publishing Group, a commercial nonfiction imprint of Thomas Nelson, Katherine Hudencial supports her author clients from start to finish, beginning about six...
Ways Authors Can Grow Reader Engagement Online and Through Email
Переглядів 305 місяців тому
In order to grow their readership, authors must optimize their online presence and email marketing, per W Publishing Group Senior Marketing Manager Katherine Hudencial. The best indicator of the "health" of an author's following is level of engagement. On social media, engagement is measured through likes, comments, and shares. In email marketing, engagement is measured through open and click-t...
The Most Effective Book Advertising Platforms for Authors on a Budget
Переглядів 595 місяців тому
Many authors are hesitant to invest in online book advertising due to the cost and uncertainty of its effectiveness. Per W Publishing Group Senior Marketing Manager Katherine Hudencial, Google Ads and Amazon Marketing Services can be great places for authors to test advertising because they have proven to be effective for her authors with a fairly low investment. Hudencial is a big fan of Googl...
The Importance of In-Person Events for Faith-Based Authors in Building a Platform
Переглядів 205 місяців тому
As a Senior Marketing Manager with W Publishing Group, a commercial nonfiction imprint of Thomas Nelson, Katherine Hudencial supports a variety of marketing initiatives for her author clients including in-person events such as book signings, speaking engagements, and launch parties. Per Hudencial, in-person events are becoming a more important component of an author's marketing campaign and pla...
How Authors Can Convert Followers to Buyers on Social Media
Переглядів 225 місяців тому
Many authors struggle with what to share on social media that will truly engage potential readers and turn them into buyers. Senior Marketing Manager with W Publishing Group Katherine Hudencial says authenticity is what helps her nonfiction authors increase their readerships. She encourages her author clients to be organic, raw, and personal on social media, and to avoid being overly promotiona...
Trends in the Marketplace for Faith-Based Books and Memoirs
Переглядів 245 місяців тому
The book marketplace is constantly evolving with topics and genres coming in and out of popularity. While there are many types of books that can create a buzz, W Publishing Group Senior Marketing Manager Katherine Hudencial says nonfiction faith-based books and memoirs that readers can apply to their own lives are most appealing right now. Books that give readers concrete takeaways and address ...
The Most Effective Social Media Platforms for Authors of Memoirs and Faith-Based Books
Переглядів 185 місяців тому
Authors often wonder which social media platforms are best to reach their specific reader audience. The various platforms do have different demographics and content expectations, so it's important to explore and do some research to find out which platforms make the most sense for you and your book. For authors of nonfiction faith-based books and memoirs, W Publishing Group Senior Marketing Mana...
Dos and Don’ts for Authors Getting Started with Social Media
Переглядів 255 місяців тому
Many authors struggle when it comes to what type of content to share on social media platforms such as Facebook, Instagram, LinkedIn, and Twitter (X). Per W Publishing Group Senior Marketing Manager Katherine Hudencial, the keys to being effective on social media are to speak as organically as you can, get personal, and be real. You are an author with a story and you can tell that story in a mu...
How Authors Can Determine What’s Newsworthy About Their Book
Переглядів 446 місяців тому
How Authors Can Determine What’s Newsworthy About Their Book
The Advantages of Smaller Media Outlets in Garnering Attention for First Time Authors
Переглядів 336 місяців тому
The Advantages of Smaller Media Outlets in Garnering Attention for First Time Authors
The Benefits of Digital Media Opportunities for Authors vs Traditional
Переглядів 196 місяців тому
The Benefits of Digital Media Opportunities for Authors vs Traditional
The Process of Pulling Together a Media Pitch for a Book
Переглядів 326 місяців тому
The Process of Pulling Together a Media Pitch for a Book
The Time Frame for a Typical Book Publicity Campaign
Переглядів 506 місяців тому
The Time Frame for a Typical Book Publicity Campaign
The Importance of Frequency and Relevance in Building an Author’s Platform Online
Переглядів 176 місяців тому
The Importance of Frequency and Relevance in Building an Author’s Platform Online
The Role of a Publicity Director in a Traditional Publishing House
Переглядів 176 місяців тому
The Role of a Publicity Director in a Traditional Publishing House
The Best Ways for Authors to Acquire Meaningful Reviews
Переглядів 346 місяців тому
The Best Ways for Authors to Acquire Meaningful Reviews
The Importance of Creating an Authentic Brand as an Author
Переглядів 316 місяців тому
The Importance of Creating an Authentic Brand as an Author
How a Publicity Manager Partners with Authors to Expand Their Audience
Переглядів 186 місяців тому
How a Publicity Manager Partners with Authors to Expand Their Audience
How to Secure Media Opportunities for Authors of Faith Based Books
Переглядів 266 місяців тому
How to Secure Media Opportunities for Authors of Faith Based Books
Getting Started on a Book Publicity Campaign and Ways to Get Assistance
Переглядів 256 місяців тому
Getting Started on a Book Publicity Campaign and Ways to Get Assistance
The Role of a Publicity Manager in a Traditional Publishing House
Переглядів 126 місяців тому
The Role of a Publicity Manager in a Traditional Publishing House
What an Author Can Expect After Landing a Book Deal With a Traditional Publisher
Переглядів 737 місяців тому
What an Author Can Expect After Landing a Book Deal With a Traditional Publisher
Things Authors Should Know About the Business Side of Traditional Book Publishing
Переглядів 587 місяців тому
Things Authors Should Know About the Business Side of Traditional Book Publishing
One million Bahamians make the best conk fritters, TRUST ME. lol
I have been enlightened. Thank u for this advice! It is truly invaluable
this is helpful thanks
Thanks for the shout-out Jonathan! It's always a blast working with you. If memory serves, you did get an offer of representation by an agent or two but decided to pass when D&OB was interested without an agent. have I got that wrong?
Dan, I am very glad to have been introduced to you, even though it was only by Facebook.
Can someone name one good character driven story? Like iconic. As iconic as Star Wars or Harry Potter
Strong stories often have a good balance of both! www.authorlearningcenter.com/writing/fiction/w/character-development/4202/character-driven-vs.-plot-driven-_2d00_-video
or, you can ask a few trusted friends who are honest, avid readers to proofread it...then re-ready it a dozen times instead of just 3 times
In addition to self-editing, we recommend selecting a group of beta readers to review your work and provide feedback prior to publishing. If you'd like to learn more about finding beta readers, you can check the Peer Reviews section of the ALC website: www.authorlearningcenter.com/writing/getting-feedback/w/peer-reviews
Couldn't agree more. Hear, hear.
What’s up with the welders goggles ???
Representative of the steampunk genre of writing, a subgenre of science fiction that incorporates retro-futuristic technology and is inspired by 19th-century industrial steam-powered machinery.
Who is she again?
A liver transplant surgeon and a pediatric nephrologist have asked me to write my 35 years as mom/advocate of 3 kids now grown. 6 kidney transplants between them, one now needs a kidney & liver. I know history, pioneers in many respects. I'm going to try to write.
Thanks, I think it was helpful
I like what was said but feel a better way of saying it is: talent is equally distributed around the world, but opportunity is not. I am sure there is a boy in Kenya who can write better than I can, but will be undiscovered because of challenges in his life. But the opposite may be true as well. A woman of fiscal wealth may be published because her husband knows a man in the publishing world and gets her book published who outright sucks.
You told us what a "good story" IS, and you told us what a "great story" SHOULD be, but you never actually explained what a "great story" IS other than some vague hits on literary writers that reads like heady hyperbole. Specificity and examples would have worked best.
Watching someone cope with lack of skill
Dear sir, good evening. I am a science thriller novelist. I have written a fantastic science thriller documentary script. Please contact, dmm
Interesting comments. Thank you. Tip four (?) is called 'show, don't tell'. It is always better to do this if you can, though it often uses more words to achieve it. These tips are valid for the great majority of novels, though if you're producing some thing like W. G. Sebald's The Rings of Saturn you may be guided by other principles.
The majority of publishers are Left-collective fascists rejecting anything that does not tick politically correct boxes,resulting in banal pap, usually by women.
Woah he is well spoken
😌 'Promo SM'
Superb content. Many Thanks
I really like your low-key brilliance.
Call a spade a spade.. just say ".if u have a criminal record" lol
She’s a great writer
well??? - DID the sheriff kill her???
This video is so helpful. I am working on my second novel and will be IMMEDIATELY implementing this advice. Thank you
Thanks for the info.Question. How do you suggest querying a library to order my self-published book? Should I send an email with a sales sheet attachment?
Why can’t you have great character and plot.x
Wow, great advice. I really hate editing my work, but with this streamlined process it seems less daunting.
Thank you for sharing, really interesting.
Awesome
Really interesting
Thank you for basic guidance for character development.
Every chapter i write in my manuscript looks like a long draft and im upset because the novel I want to publish have such an original story.
Hello, the important thing is to get the entire first draft done, and then go back and revise. It's better to have more content/words than you need and then cut back in the editing process. Make sure you are familiar with genre word count recommendations before you publish: www.authorlearningcenter.com/writing/managing-your-writing-life/w/goal-setting-and-process/7102/word-count-by-genre-how-long-should-a-book-be
Thanks for your input, very helpful. Chun Author WHEN WILL THE SUN SET IN AFRICA?
Very good
Hmm, I have a question. I'm a tarot reader and have a professional name in that space that I use for my clients, youtube and blog for my business. Right now, I'm getting into copywriting as a day job, but I also want to write blogs in the spiritual/occult space professionally. So, I wonder if it's best to use my tarot name or my real name?
Hello, if you wish to keep the copywriting separate from your current business, using your real name is one way to do that. Just keep in mind you will have to manage two personas with separate branding, websites, socials, etc. There are pros and cons to using a pen name, which you can learn more about here: www.authorlearningcenter.com/b/ask-keith/posts/pros-and-cons-of-using-a-pen-name-how-would-you-actually-do-that-see-the-response
Thanks Laurel I learned some great stuff
This is such great advice. Thank you!
🎉🎉
Short and sweet -EXTREMELY HELPFUL. Thank you.
Excellent explanation. I got bored of reading long ago, and just now realized I don't like boring char driven crap. Gimme a plot driven.
These are wonderful! Thanks for posting.
I recently read this book. It was the only adventure book on the particular library shelf. I was impressed. I must say this self-rescue was beyond words. But...what also stuck in my mind was the rescue of Shaheen Baig by Nadir Ali, the cook and gofer/occasional high altitude porter. That was also solo, unsupported [except by the medical instructions (and injectibles) by Eric Meyer from Camp 2]. I would really like an epilogue. Thank you.
She’s certainly written on some fascinating topics, but compared to Sam Kean, Carl Zimmer, Phillip Ball, Mary Roach, and many others, her writing is DRY and DULL, NOT PULITZER QUALITY, occasionally incorrect, and inappropriately dispassionate in an effort to appear in a naively hopeful middle state. Here, it seems she overlooks the unimaginable suffering of sentient animals and colossal arrogance of human exceptionalism and ideas of superiority, the frequent lack of necessity or benefit of cruel research. The only scenario that could possibly enlightens these folks is for them to become subjects of similar research, finding themselves strapped to a table, instruments out, no possibility of escape, held for torture re-branded as “research” by creatures intellectually superior, but morally bereft, extremely fcked-up.
flagging things you like in your manuscript is such a good idea, i'm so glad it was shared here. i've never thought to do this before
Great UA-cam explaining Author Learning Solutions and Westbow Press.
Nice to hear proper advice from someone with experience, rather than young wannabe youtube writers.
I know what you mean. "What can you possibly tell me, child, that I didn't know 50 years ago." Jon in rural BC, Canada
Wow! This is an insightful conversation.
Hello from the UK. 😃 My Great Grandfather was a Eurasian.♥️ I am so proud of my mixed blood. He is in a book called 'On Parade' which was printed in Singapore. I would love to work with Singapore authors and editors. I have cracked the code on Dyslexia. Linkedin Business celebrates Dyslexic Thinking as a important SKILL needed in the work place. My daughter could hardly read, write or spell in school. I used Art and Music to make reading fun and not stressful. My Dyslexic mind helped me help my daughter remember the words she could not read. I am a team player. ♥️ Melody passed her English Exam this year. Rare for a Dyslexic. If our British Education System allowed students to write a story for their English Exam she would have received a A+. Dyslexics are clever Storytellers. Perhaps Singapore would grade her on her stories, and song lyrics. ♥️ Famous British Jamie Oliver has created a children's book. He needed help to write it. I was taught ITA English Twaddle in school. It's amazing I can spell. However, I was very lucky because I was given opportunities with not one qualification to my name. I worked my way up from Receptionist to Managing Directors Secretary for a top London Architectural company. My spelling improved over years from typing so many letters. Repeat, repeat, repeat. I feel my techniques would help children all over the world who struggle to read, or just hate reading like my daughter did. She now has a Library of books in her room. I'm proud beyond words because I don't read books, but I love to write. Happy Christmas ⛄🎁 everyone. And may our children live a happy life knowing they are all good at something. 😆😃😀